PARA

Paramount Global

19.13
USD
-2.25%
19.13
USD
-2.25%
18.80 41.08
52 weeks
52 weeks

Mkt Cap 11.63B

Shares Out 607.88M

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Walmart weighs bundling major streamer into its membership offering - NYT

Each of those names has its own high-profile offering in an increasingly competitive space, of course - so they may not be inclined to reach such a deal, but it could add a substantial new subscriber source if the price is right. Such a deal could be modeled off how wireless providers including Verizon and T-Mobile have bundled streaming subscriptions as an incentive for new customer sign-ups - and give Walmart+ a new weapon as it battles the dominant retail subscription program, Amazon Prime (AMZN), the report notes. Walmart got into streaming with a purchase of Vudu, but sold that offering to Fandango (CMCSA) in 2020.

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